Test Bank for Media Literacy 10th Edition Potter

Test Bank for Media Literacy 10th Edition Potter

Test Bank for Media Literacy, 10th Edition, W. James Potter, ISBN-10: 1071814451, ISBN-13: 9781071814451

Table of Contents

PART I. INTRODUCTION
Chapter 1. Why Increase Media Literacy?
Chapter 2. Media Literacy Approach

PART II. EFFECTS
Chapter 3. Broadening Our Perspective on Media Effects
Chapter 4. How Does the Media Effects Process Work?

PART III. INDUSTRY
Chapter 5. Development of the Mass Media Industries
Chapter 6. Economic Perspective

PART IV. AUDIENCE
Chapter 7. Audience: Industry Perspective
Chapter 8. Audience: Individual Perspective

PART V. CONTENT
Chapter 9. Entertainment
Chapter 10. Advertising
Chapter 11. News
Chapter 12. Competitive Experiences
Chapter 13. Social Networking Experiences
Chapter 14. Acquisition Experiences

PART VI. SPRINGBOARD
Chapter 15. Helping Yourself and Others to Increase Media Literacy