Test Bank for Foundations of Marketing 9th Edition Pride

Test Bank for Foundations of Marketing 9th Edition Pride

Test Bank for Foundations of Marketing, 9th Edition, William M. Pride, O. C. Ferrell, ISBN-10: 0357129466, ISBN-13: 9780357129463

Table of Contents

PART 1. STRATEGIC MARKETING AND ITS ENVIRONMENT
Chapter 1. Customer-Driven Strategic Marketing
Chapter 2. Planning, Implementing, and Evaluating Marketing Strategies
Chapter 3. The Marketing Environment, Social Responsibility, and Ethics

PART 2. MARKETING RESEARCH AND TARGET MARKETS
Chapter 4. Marketing Research and Analytics
Chapter 5. Target Markets: Segmentation and Evaluation

PART 3. CUSTOMER BEHAVIOR AND E-MARKETING
Chapter 6. Consumer Buying Behavior
Chapter 7. Business Markets and Buying Behavior
Chapter 8. Reaching Global Markets
Chapter 9. Digital Marketing and Social Networking

PART 4. PRODUCT AND PRICE DECISIONS
Chapter 10. Product, Branding, and Packaging Concepts
Chapter 11. Developing and Managing Goods and Services
Chapter 12. Pricing Concepts and Management

PART 5. DISTRIBUTION DECISIONS
Chapter 13. Marketing Channels and Supply Chain Management
Chapter 14. Retailing, Direct Marketing, and Wholesaling

PART 6. PROMOTION DECISIONS
Chapter 15. Integrated Marketing Communications
Chapter 16. Advertising and Public Relations
Chapter 17. Personal Selling and Sales Promotion