Test Bank for Essentials of Marketing Analytics 1st Edition Hair

Test Bank for Essentials of Marketing Analytics 1st Edition Hair

Test Bank for Essentials of Marketing Analytics, 1st Edition, Joseph Hair, Dana E. Harrison, Haya Ajjan, ISBN10: 1264263643, ISBN13: 9781264263646, ISBN10: 1264263600, ISBN13: 9781264263608

Table of Contents

PART ONE: OVERVIEW OF MARKETING ANALYTICS AND DATA MANAGEMENT
Chapter 1: Introduction to Marketing Analytics
Chapter 2: Data Management

PART TWO: EXPLORING AND VISUALIZING DATA PATTERNS
Chapter 3: Exploratory Data Analysis Using Cognitive Analytics
Chapter 4: Data Visualization

PART THREE: ANALYTICAL METHODS FOR SUPERVISED LEARNING
Chapter 5: Regression Analysis
Chapter 6: Neural Networks
Chapter 7: Automated Machine Learning

PART FOUR: ANALYTICAL METHODS FOR UNSUPERVISED LEARNING
Chapter 8: Cluster Analysis
Chapter 9: Market Basket Analysis

PART FIVE: EMERGING ANALYTICAL APPROACHES
Chapter 10: Natural Language Processing – Text Mining and Sentiment Analysis
Chapter 11: Social Network Analysis
Chapter 12: Web Analytics