Test Bank for Retailing Management 7th Edition Levy

Test Bank for Retailing Management 7th Edition Levy

Test Bank for Retailing Management, 7th Edition, Michael Levy, Barton A. Weitz, Dhruv Grewal, Michael Madore, ISBN10: 126529612X, ISBN13: 9781265296124

Table of Contents

Section 1 The World of Retailing
1. Introduction to the World of Retailing
2. Types of Retailers
3. Customer Buying Behaviour

Section 2 Retailing Strategy
4. Retail Market Strategy
5. Retail Locations Strategy-Trade Area Decisions and Site Assessment
6. Store Design, Layout, and Visual Merchandising Strategy
7. International Retailing Strategy

Section 3 Financial Management
8. Financial Strategy
9. Information Systems and Supply Chain Management
10. Buying Strategies
11. Retail Pricing

Section 4 Store Management
12. Human Resource Management and Staff Training Issues
13. Building Customer Loyalty: Customer Relationship Management and Service Strategies
14. Appealing to the Customer: Retail Communication Mix
15. NEW Digital Retailing