Test Bank for Marketing 4th Edition Hunt

Test Bank for Marketing 4th Edition Hunt

Test Bank for Marketing, 4th Edition, Shane Hunt, John Mello, George Deitz, ISBN10: 1265271089, ISBN13: 9781265271084

Table of Contents

Chapter 1: Why Marketing Matters to You
Chapter 2: Strategic Planning
Chapter 3: The Global Environment
Chapter 4: Consumer Behavior
Chapter 5: Marketing Research and Analytics

Chapter 6: Product Development
Chapter 7: Segmentation, Targeting, and Positioning
Chapter 8: Promotional Strategies
Chapter 9: Personal Selling
Chapter 10: Supply Chain and Logistics Management

Chapter 11: Pricing
Chapter 12: Retailing
Chapter 13: Digital and Social Media Marketing
Chapter 14: Branding
Chapter 15: Customer Relationship Management

Chapter 16: Social Responsibility and Sustainability