Test Bank for Essentials of Marketing Research 6th Edition Hair

Test Bank for Essentials of Marketing Research 6th Edition Hair

Test Bank for Essentials of Marketing Research, 6th Edition, Joseph Hair, David Ortinau, Dana E. Harrison, ISBN10: 1265217181, ISBN13: 9781265217181

Table of Contents

Part 1: The Role and Value of Marketing Research Information
Chapter 1: Marketing Research for Managerial Decision Making
Chapter 2: The Marketing Research Process and Proposals

Part 2: Designing the Marketing Research Project
Chapter 3: Secondary Data, Literature Reviews, and Hypotheses
Chapter 4: Exploratory and Observational Research Designs and Data Collection Approaches
Chapter 5: Descriptive, Predictive and Causal Research Designs

Part 3: Gathering and Collecting Accurate Data
Chapter 6: Sampling: Theory and Methods
Chapter 7: Measurement and Scaling
Chapter 8: Designing the Questionnaire

Part 4: Data Preparation, Analysis, and Reporting the Results
Chapter 9: Qualitative Data Analysis
Chapter 10: Preparing Data for Quantitative Analysis
Chapter 11: Basic Data Analysis for Quantitative Research
Chapter 12: Examining Relationships in Quantitative Research
Chapter 13: Communicating Marketing Research Findings