Test Bank for Corporate Communication 8th Edition Argenti
Test Bank for Corporate Communication, 8th Edition, Paul A Argenti, ISBN10: 126433026X, ISBN13: 9781264330263
Table of Contents
1 The Changing Environment for Business
2 Communicating Strategically
3 An Overview of the Corporate Communication Function
4 Corporate Brand and Reputation
5 Corporate Responsibility
6 Media Relations
7 Internal Communications
8 Investor Relations
9 Government Relations
10 Crisis Communication
